About Us

Founded in 2014 by two girls with the same passion about lifestyle, DIY and blogging, Putri & Winny, The It Girl features all things inspiring for every girl. All inspirations from us will help you to shine and experience better life. The It Girl is all about inspirations for you, because we believe it’s meaningful to turn your passion into action. Be the woman you want to be!


Pratiwi Putri Anugerah, Co-founder & Editor

Putri, as she wants other to calls her. A proud Indonesian and Surabaya native. She graduated from Petra Christian University Surabaya in 2013 with degree in Communications Science, currently she continue her study in Public Relations and Strategic Communications at Leeds Beckett University.  She started her own blog when she was in junior high school, now she owned a blog called Sunshine’s Journal. She has a thing in fashion, beauty and business in fashion Industry. In her free time she enjoys cooking, watching movies, scrapbooking, photography, culinary travel and traveling.


Winny Irmarooke, Co-founder & Editor

Born and grown up in Surabaya, graduated from Sepuluh Nopember Institute of Technology with a degree in information systems. Before and after graduation, she spent her time designing web and branding because she loves doing what she passionates about. When she is not busy, spends her time with her dogs and writing for her personal blog Mooi by Winny, watching television series, and doing hand-lettering, calligraphy or illustrations.