Fast fashion isn’t a good thing as you saw on The True Cost documentary film. Fast fashion brands allow consumer to buy more clothes at very cheap price. Some people who take into account ethical fashion (like me!), find it very difficult to choose which brands that are really ethical. When I was browsing through App Store, I found this app and installed it right away. When I opened this app, it was so magical. Really life-changing.
This app is called Good On You. Good On You helps you to choose brands very wisely. It’s easy to use. Just type the brand name and Good On You will show you how ethical your brand is.
Good On You rate brands from three different aspects: people, planet, and animals. From their website, they tell how they rate the brands as follows:
We look at brands impact on workers across the supply chain. These include policies and practices on child labour, forced labour, worker safety, freedom of association (the right to join a union) and payment of a living wage. We also consider a brand’s supplier relationships and auditing practices.
We consider each brand’s resource use and disposal, energy use and carbon emissions, impacts on water, as well as chemical use and disposal.
We identify the use of fur, angora, down feather, shearling, karakul and exotic animal skin and hair. We also consider wool use including ‘mulesing’ and whether and how the brand uses leather.
For each of people, planet and animals we also consider if brands are taking positive steps – such as providing industry leadership on issues – or whether they engage in ‘negative citizenship’ like lobbying against legislation to increase transparency or reduce harm.
With this app, it’s easier for me to research fashion brands before I buy something. No more unethical fashion brands on my wardrobe (except the clothes I bought before I knew about ethical fashion).
Install this app and you’ll be surprised about fashion brands you thought they’re safe or conflict-free!